City launches Buy Local campaign

OTTAWA – In partnership with its Economic Partners Taskforce, the City of Ottawa today launched the first phase of an online promotional campaign to help local businesses during these challenging times.

The campaign encourages residents to support their favourite small businesses by taking immediate and concrete steps now:

• Buy from local businesses online.
• Purchase gift cards from local businesses to use later.
• Order delivery or takeout from area restaurants.
• Send local businesses messages of support on social media.

These actions will help local shops, restaurants and services by providing them with critical income during this challenging period.

“The Economic Partners Task Force includes several of Ottawa’s key business organizations that are assisting the city in identifying emerging issues impacting the local economy and opportunities to help our small business community,” co-chair Coun. Eli El-Chantiry said. “Their contributions will help create momentum as we move to the economic recovery phase. In the meantime, the City and our economic partners are committed to doing whatever we can to support our local businesses in this time of need.”

The campaign includes targeted ads that will reach residents on several online platforms over the coming weeks and direct them to ottawa.ca/buylocal. There, residents will find links to sites listing businesses serving customers virtually or providing takeout and meal delivery.

“Ottawa is a caring community and clearly recognizes the impact the COVID-19 pandemic is having on our small businesses, their owners and employees,” Mayor Jim Watson said. “These shops, restaurants and services are the foundation of our local economy. Any support residents can provide during these challenging times will help businesses continue to operate online and keep staff employed.”

The city is also launching a web page on ottawa.ca to provide businesses with access to essential information and support programs. The page will have links to provincial and federal assistance programs, as well as details on measures offered by the City to help businesses in the coming weeks and months. This includes the property tax deferral and other relief measures that Council approved at its meeting on March 25.